Rubber (Tyres)

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership

August 4, 2015

Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.

KBO Seals New Title Partner

March 4, 2015

Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.

ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance

February 27, 2015

Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

MRF Tyres Partners ICC World Cup

December 2, 2014

Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…

Linglong Tyre Partners FSV Mainz 05

October 22, 2014

Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tyre.

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).

Pirelli Title Sponsors WSBK In Sepang

June 4, 2014

Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.

Continental Partners AFC Asian Cup 2015

April 3, 2014

German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.