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Retailer/Fast Foods (QSR)
McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure
June 16, 2017
The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.
Fast Food Giant Backs SEA Games Again
May 2, 2017
McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.
Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall
February 13, 2017
Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.
Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia
January 20, 2017
No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…
Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships
October 27, 2016
China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…
Bollywood Trio Score Endorsement Deals
August 9, 2016
Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.
McDonald’s Japan Shares Leap As It Partners Pokemon Go
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
