Petrochemical

ASN POV: Atypical Sports Punching above Weight in Asian Sports Media

March 20, 2015

In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Oil & Natural Gas Corporation (ONGC) sponsors Team India

September 2, 2013

One of the world’s largest corporations, India based ONGC, will replace Panasonic as the main sponsor of the Indian national football team for the next season.

Shell Advance renews Malaysian MotoGP Partnership

July 26, 2013

Leading motorcycle lubricant brand, Shell Advance returns as title sponsor of the Malaysian Motorcycle Grand Prix after renewing its deal with series organizer Dorna.

Petron uses Bike Week sponsorship to assist station rebranding

November 13, 2012

The operator of Petron, Esso and Mobil service stations in Malaysia, Petron Malaysia was the fuel sponsor of 1Malaysia Bike Week which concluded last Sunday.

JX Nippon Oil & Energy formalise Yamaha MotoGP deal

February 1, 2012

After many weeks of speculation, JX Nippon Oil & Energy Corporation has been announced as a new major sponsor of Yamahaâ€™s factory racing team in the MoroGP World…

ENEOS to replace Petronas as Yamaha MotoGP sponsor

January 12, 2012

Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…