Pepsico

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…

Michelin Starred Chef Hypes Up Quaker In India

April 19, 2016

Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.

PepsiCo Pulls A Cricketing 180 In India

February 22, 2016

A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…

Chinese Smartphone Backs IPL to Gain Indian Mindshare

October 19, 2015

Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

PepsiCo India Continues With Youth Centric Collaborations

December 10, 2014

PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…

Kelloggs India takes stake in Branded Content production

October 20, 2014

While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's channel Pogo.