Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…
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