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Pepsi
Pepsi Scores Endorsement With Son Heung Min
October 5, 2023
Leading beverage brand Pepsi has sealed a deal with Tottenham Hotspur’s South Korean star Son Heung…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance
February 3, 2019
The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.
Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam
September 29, 2018
Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…
What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?
February 20, 2018
PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
