Register
to get articles and more to your inbox
News & insights
Archive
Directory
Pepsi
ASN INSIGHT: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
Pepsi & MTV Launch Indie Culture Channel in India
February 6, 2014
The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…
Virat Kholi Bags Lucrative Adidas Deal
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.
Manchester United partners PepsiCo
August 1, 2013
Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.
Pepsi signs deal with Asian Football Development Project
April 9, 2013
PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…
Yes Bank signs IPL deal
April 2, 2013
Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.
Pepsi expecting stellar return from new IPL deal
March 25, 2013
PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.
Coke outspends Pepsi by ten to one in Asia
November 30, 2011
Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…
Pepsi sponsors Pakistan cricket review system
October 17, 2011
Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…
