Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.
Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
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