Oppo

Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms

April 28, 2019

In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal

November 3, 2017

Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.

India’s Next Top Model Season 3 Rolls On With Less Sponsors

November 1, 2017

MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

PKL Strengthens Claim As South Asia's Cult Favourite

July 4, 2017

Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…

Major Handset Players Battle For IPL Title Sponsorship

June 23, 2017

The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…