Nike

Nike+ Human Race Raises $1 million In Taipei

September 4, 2008

Last weekendâ€™s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…

Nike Secures Advertising Despite Restrictions

July 30, 2008

While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.

Nike's Sponsorship Brings R&D Challenges

July 18, 2008

As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.

Nike Responds to Rumours of Contract Breach

April 20, 2008

Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…