Motorsports

Budding Unicorn Carsome Secures First Of Several Sponsorship Deals

April 6, 2021

Southeast Asian car ecommerce platform Carsome has struck its first sponsorship deal, inevitably in the world…

Formula E Moots Closed Door Season In Remote Locations

April 17, 2020

Formula E series is exploring “all options” to complete its current season, according to CEO Jamie Reigle,…

Caltex Continues Branded Content Love Affair With Nat Geo

July 28, 2019

Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.

Volkswagen Maintains Sponsorship Budget Skew In India

February 13, 2019

Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Challenger Brand Asahi Kasei Scores First Motorsport Deal

July 27, 2018

The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…

Twitter Live Streams Formula E In Japan

March 1, 2018

Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

McLaren Becomes First F1 Team In eSports

May 6, 2017

With the global eSports market reportedly worth almost US$500m, it’s little wonder that Formula 1 team McLaren-Honda has launched a virtual racing competition.