Mobile Gaming

New Balance Mobile Game Resonates With Gen Z Consumers

August 8, 2019

Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.

Garena Reveals Insights On Thailand's eSports Potential

June 20, 2019

Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.

7-Eleven Makes First Mobile Gaming Move (Philippines)

May 16, 2019

7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.

Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth

March 27, 2019

Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.

French Football Giant PSG Backs Indonesian Esports Team

March 2, 2019

Paris Saint-Germain have landed a deal with Indonesian Esports team Rex Regum Qeon to found a new squad to compete in the Brawl Stars series.

Chinese Mobile Games Primed For Global Growth

August 22, 2018

Did you know Tencent's gaming division, Tencent Games, is the largest mobile gaming company WORLDWIDE?! Chinese mobile games are taking over the world and the US is now…

Tencent Revenue Boost Driven By Branded Content & Games

May 20, 2018

Strong revenue from games and advertising lifted revenue and profit margins at Chinese online behemoth Tencent.

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…