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Mobile Gaming
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Tesla Breaks New Ground With Tencent Gaming
September 10, 2020
The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era
April 24, 2020
Gaming is one of the rare winners in an environment where consumers are confined to their…
Blockchain First: Superbloke Game Raises Profile With Manchester City
August 27, 2019
South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
New Balance Mobile Game Resonates With Gen Z Consumers
August 8, 2019
Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
Garena Reveals Insights On Thailand's eSports Potential
June 20, 2019
Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.
7-Eleven Makes First Mobile Gaming Move (Philippines)
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
