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Mobile Gaming
Battlegrounds Mobile India (BGMI) Lands Another Bollywood Endorsement
October 9, 2025
Krafton India, the brainchild of Battlegrounds Mobile India (BGMI), has struck a deal with Bollywood action…
Konami Taps Indian Gamers With Nodwin Gaming Collab
November 5, 2024
Gaming behemoth Konami has recently collaborated with India’s Nodwin Gaming, a Gen-Z entertainment and esports organisation…
Gen Z Brand Fairrie Collaborates With Moonton Games
November 1, 2024
Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…
Game Developer Krafton Seals Deepika Padukone Endorsement
September 18, 2024
Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts
December 5, 2023
Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
China To Account For A Third Of Global Esports Revenue
May 2, 2022
According to the latest intelligence report released by Newzoo, it is estimated that the global esports…
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024
July 28, 2021
Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…
