Millennials

De Beers Set To Splash US$140m To Court Indian & Chinese Consumers

August 30, 2017

De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.

Singaporean Millennials Can’t Recall SEA Games Sponsors

August 29, 2017

A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.

Time Warner Inc Splashes US$100m On Snapchat Content

June 19, 2017

Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.

Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China

November 24, 2016

With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.

Vice Eyes Indonesian Millennials For Growth

November 8, 2016

North American youth entertainment platform Vice has finally set its eyes on Indonesia, home to one of the largest millennial populations in the world.

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…