Millennials

Study: How COVID-19 Has Impacted HK Media Consumption

June 20, 2020

The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands

February 8, 2020

Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…

Study: MTV India Identifies Five Trends Among Indian Youths

February 1, 2020

Growing non-political activism and a focus on the local are among the trends that youth media…

NBA Drums Up Fan Engagement With AI

November 29, 2019

The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

Royal Caribbean Embarks On Branded Content Play

March 26, 2019

Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Retailer Returns to Sponsorship Market via Comedy Web Series

October 3, 2018

India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…