Millennials

Judo Taps On Its Winning Minecraft Formula Again 

October 21, 2022

The International Judo Federation’s (IJF) reprises another dive into the Minecraft world following the success of…

South Korea’s Artify Poised To Shake Up Asian Music Industry With NFTs

August 31, 2021

With the rise of NFTs in the art world, it was only a matter of when…

Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024

July 28, 2021

Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…

Study: Most Young Sports Fans Support Environmental Change

May 12, 2021

Over two thirds of sports fans aged 16 to 24 support environmental change and have higher…

IOC Dives Into Esports & Gaming With The Olympic Virtual Series

April 20, 2021

The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…

Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued

March 24, 2021

A recent study from Nielsen Sports has revealed that one billion people will claim interest in…

Report: Key Takeaways In APAC Gaming From Limelight Networks

March 20, 2021

Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…

Lazada Woos Young Singaporeans With SGAG Branded Content Play

January 6, 2021

SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…

Budweiser Weaves Esports Into Drink Driving Campaign in China

October 23, 2020

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…

Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report

October 8, 2020

Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…