Martial Arts/MMA

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

ASN POV: Atypical Sports Punching above Weight in Asian Sports Media

March 20, 2015

In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…

OPINION: What can the sponsorship industry learn from the mobile world?

March 3, 2014

The clever people at Festival of Media - run by C Squared - have collaborated with the World Advertising Research Centre (better known as WARC) and the Mobile…

Choo Sarang Becomes Johnson’s Baby Brand Ambassador

January 23, 2014

Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.

One FC Partners With Yahoo Southeast Asia

September 25, 2013

Asia’s largest Mixed Martial Arts (MMA) organization, One Fighting Championship (FC) is set to collaborate with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes…

Nike signs ambassador deal with Japanese MMA fighter

February 22, 2011

Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…

UFC expands to Asia

August 31, 2010

The Ultimate Fighting Championship (UFC) has announced plans to expand into Asia, with former NBA Asia executive Mark Fischer set to lead operations for the UFC as executive…