Martial Arts/MMA

ONE Championship Adds Talent Search Content to Marketing Weaponry

November 17, 2017

With a warchest of funding, Asia’s leading MMA property ONE Championship is diversifying its content strategy by producing a new documentary series to compliment its live fight content.

AirAsia Returns to Its Roots In A Punchy Deal With UFC

November 7, 2017

Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…

Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding

August 2, 2017

ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.

Popular Baijiu Brand Targets Affluents Via Chinese MMA

April 25, 2017

Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.

One Championship Scores Gaming Partnership In Philippines

April 21, 2017

Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.

Malaysian Telco Pounds Ahead With One Championship Partnership

January 26, 2017

ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…