Martial Arts/MMA

Asia’s Leading MMA Player ONE Dives Into The Film World

May 1, 2019

Taking a leaf from global sports entertainment giant WWE, ONE Championship (ONE) has launched a TV and film production division called ONE Studios.

UFC Partners Chinese Short Form Content Platform Toutiao

March 29, 2019

The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.

Telenor Makes Bold Move Continuing A Category Pattern in Asia

February 24, 2018

The Norwegian telco major Telenor Group has taken a bold move with an investment into Mixed Martial Arts (MMA), in Myanmar: a deal which looks to be following…

Top Southeast Asia eSports team Mineski Pro Partners AirAsia

January 26, 2018

AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.

ONE Championship Adds Talent Search Content to Marketing Weaponry

November 17, 2017

With a warchest of funding, Asia’s leading MMA property ONE Championship is diversifying its content strategy by producing a new documentary series to compliment its live fight content.

AirAsia Returns to Its Roots In A Punchy Deal With UFC

November 7, 2017

Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…

Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding

August 2, 2017

ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.