Manchester City

City Football Group Expands APAC Footprint; Acquires Mumbai City FC

November 29, 2019

City Football Group (CFG) has added an eighth club to its burgeoning global football portfolio. The…

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.

Casino Firm Melco Expands Manchester City’s Commercial Footprint In Japan

August 3, 2019

Melco Resorts & Entertainment has become an official partner of reigning Premier League champions Manchester City in Japan.

Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal

July 25, 2019

City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.

Manchester City Usurping United In China? Another Partnership Lands

June 18, 2019

Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.

Manchester City Set To Invest In ISL’s Mumbai City FC

June 4, 2019

English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…

Baijiu Brand JNC Partners Manchester City

June 1, 2019

Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.

City Football Group Eyes An Indian Super League Club Next

March 6, 2019

The owners of Manchester City are poised to invest in an Indian football club as they expand their footprint in Asia, City Football Group’s Chief Executive Ferran Soriano…

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018

June 28, 2018

A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…