Manchester City

Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?

August 8, 2016

Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…

More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles

July 15, 2016

The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Man City Exploit State Investment In China With New Partnerships

May 9, 2016

While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…

Vietnamese Bank Becomes Barcelona's Latest Partner

March 9, 2016

Just last week, we reported on how FC Barcelona had set its eyes on Vietnam for commercial expansion…This wasn't a surprise as football dominates the Vietnamese sports Sponsorship…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.