Luxury

INTERVIEW: Global Blue-chip Sponsors Share Insights On Their Asian Sponsorships

May 22, 2015

The rise of blue-chip international Art fairs in Asian cities are steadily luring investment from brands in the financial services and luxury sectors, both of whom are looking…

China’s Next Top Model Gets Glitzy Makeover on CQTV: Displaced incumbent network plays dirty tricks

May 11, 2015

The fifth season of hit reality series “China’s Next Top Model” will be produced by international entertainment rights distributor IPCN, but the incumbent network who lost the format…

Is Lin Dan A Good Fit For Montblanc China?

December 12, 2014

Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

Cartier Blings In CNN Branded Content

October 8, 2014

Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.

Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty

August 4, 2014

Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.

Dior Gets Arty In China

June 27, 2014

Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Luxury Brands Slow Expansion In China

February 28, 2014

The world's biggest luxury brands are slowing their expansion in China as more consumers shop abroad, leaving mall operators in a bind.

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…