Luxury

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.

Dior Faces Social Media Meltdown In China

May 10, 2017

French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Audemars Piguet Gets Arty For China

December 9, 2016

Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…

Chinese National Football Teams Score Zegna As A Partner

August 30, 2016

Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…

Luxury Category Forecast to Spend Big in Digital

June 8, 2016

Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.