Luxury

L2 Study Reveals Why Luxury Brands Need KOLs For We Chat Campaigns

March 2, 2018

WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…

India’s Next Top Model Season 3 Rolls On With Less Sponsors

November 1, 2017

MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.

De Beers Set To Splash US$140m To Court Indian & Chinese Consumers

August 30, 2017

De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.

Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market

August 7, 2017

Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.

Dior Faces Social Media Meltdown In China

May 10, 2017

French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…