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Luxury
Brands Drop Kris Wu As Sex Scandal Allegations Gather Steam
July 22, 2021
Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping…
Dior Partners China’s Transgender Star Icon Jin Xing
June 2, 2021
In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Havaianas Pumping US$50m Into Asia To Boost Business
July 10, 2020
Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
