Luxury

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

Dior Dives Into The K-Pop World With Blackpink Endorsement

March 12, 2021

Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…

Louis Vuitton Seals Unusual Deal with Naomi Osaka

January 16, 2021

Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…

Havaianas Pumping US$50m Into Asia To Boost Business

July 10, 2020

Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…

Gucci Becomes Latest Non-Endemic Brand In Gaming

June 5, 2020

Gucci is the latest haute couture label to hop onto the gaming world, as it is…

How Brands Are Leveraging Idol Fandom In China

February 8, 2020

Fan economy in China has always been very influential, a key reason why brands have pumped…

Debunking Myths About Gen Z Sports Fans

January 9, 2020

Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China

August 23, 2019

Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.