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Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon
September 20, 2023
South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
China Gold Continues Backing World Table Tennis (WTT) Events
May 14, 2023
The commercial and events arm of the International Table Tennis Federation (ITTF), World Table Tennis (WTT)…
Rolex Renews Sponsorship Deal With Revamped Shanghai Masters
February 24, 2023
Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
