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Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
China Gold Continues Backing World Table Tennis (WTT) Events
May 14, 2023
The commercial and events arm of the International Table Tennis Federation (ITTF), World Table Tennis (WTT)…
Rolex Renews Sponsorship Deal With Revamped Shanghai Masters
February 24, 2023
Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
Brands Drop Kris Wu As Sex Scandal Allegations Gather Steam
July 22, 2021
Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping…
Dior Partners China’s Transgender Star Icon Jin Xing
June 2, 2021
In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
