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Valentino Adds Chinese Star Andy Yang To Its Growing Endorsement Portfolio
November 30, 2023
Italian couture label Valentino has secured a deal from Chinese acting sensation Andy Yang. The 31-year-old…
Balenciaga Banks On Michelle Yeoh Endorsement As It Repairs Brand Image
November 16, 2023
Michelle Yeoh, the first Southeast Asian actor to win an Oscar, is the latest celebrity endorser…
Tiffany & Co. Backs 2023 Shanghai Marathon
November 8, 2023
Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…
What Does Gucci’s Endorsement Deal With Thai Star Davika Hoorne Mean?
October 23, 2023
Kering owned luxury brand Gucci is banking on Thai celebrity Davika Hoorne— known for her savvy…
Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon
September 20, 2023
South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
