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Luxury
French Luxury House Celine Scores An Endorsement Deal With NewJeans’ Danielle
March 27, 2024
French luxury house Celine has made Danielle of K-pop sensation NewJeans its newest global brand ambassador. …
Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser
February 20, 2024
Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador. …
Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market
January 5, 2024
American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
Rolex Renews F1 Aussie GP Title Sponsorship Deal, Boosts Spending In Asia
December 1, 2023
Swiss luxury watchmaker Rolex renews its sponsorship deal with the Australian leg of the Formula 1…
Valentino Adds Chinese Star Andy Yang To Its Growing Endorsement Portfolio
November 30, 2023
Italian couture label Valentino has secured a deal from Chinese acting sensation Andy Yang. The 31-year-old…
Balenciaga Banks On Michelle Yeoh Endorsement As It Repairs Brand Image
November 16, 2023
Michelle Yeoh, the first Southeast Asian actor to win an Oscar, is the latest celebrity endorser…
Tiffany & Co. Backs 2023 Shanghai Marathon
November 8, 2023
Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…
What Does Gucci’s Endorsement Deal With Thai Star Davika Hoorne Mean?
October 23, 2023
Kering owned luxury brand Gucci is banking on Thai celebrity Davika Hoorne— known for her savvy…
Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon
September 20, 2023
South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…
