Register
to get articles and more to your inbox
News & insights
Archive
Directory
Luxury
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Dunhill Backs China’s Westbund Art & Design
September 24, 2025
Dunhill is all set to back China’s leading art fair Westbund Art & Design, which will…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Rolex Backs Billie Jean King (BJK) Cup In Shenzhen
September 16, 2025
Unsurprisingly, luxury watch brand Rolex is backing the Billie Jean King (BJK) cup women’s tennis competition…
Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador
September 9, 2025
Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
Bottega Veneta Partners Chinese Star Swimmer Pan Zhanle
July 21, 2025
Italian maison Bottega Veneta has secured an endorsement deal with ace Chinese swimmer Pan Zhanle. The…
Givenchy Beauty Taps On Zhao Liying’s Stardom
July 18, 2025
Givenchy Beauty has tapped Chinese actor Zhao Liying as its latest global beauty brand ambassador. The…
Jaeger-LeCoultre Banks On Zhang Ziyi’s Global Endorsement Deal
July 17, 2025
Luxury Swiss watchmaker Jaeger-LeCoultre has struck an endorsement deal with acclaimed Chinese actor Zhang Ziyi as…
Gucci Lands Global Endorsement With Stray Kids’ Lee Know
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
