Luxury

Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador  

December 9, 2025

Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…

Roger Vivier Expands K-Pop Yeji’s Endorsement 

December 3, 2025

French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…

Rolex Renews Long-Term World Sailing Awards Partnership

November 24, 2025

Swiss luxury watch maker Rolex has renewed its partnership with The World Sailing governing body.  The…

Fendi Releases Music Video With Brand Ambassador Bang Chan

November 5, 2025

Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…

Loewe Secures A Brace Of Celeb Endorsements In China 

September 30, 2025

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…

Dunhill Backs China’s Westbund Art & Design 

September 24, 2025

Dunhill is all set to back China’s leading art fair Westbund Art & Design, which will…

Chinese Starlet Li Gengxi Becomes Face Of Miu Miu 

September 18, 2025

Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…

Rolex Backs Billie Jean King (BJK) Cup In Shenzhen 

September 16, 2025

Unsurprisingly, luxury watch brand Rolex is backing the Billie Jean King (BJK) cup women’s tennis competition…

Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador

September 9, 2025

Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…

De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu 

July 29, 2025

British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…