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Coach Hits The Books With Shan Yichun’s Endorsement
February 27, 2026
Coach has made Chinese singing sensation Shan Yichun its latest global brand ambassador. The 25-year-old idol…
Acqua di Parma Makes Wang Anyu Its Celebrity Endorser In China
February 10, 2026
In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…
Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador
January 14, 2026
Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador. The 24-year-old who first…
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador
December 9, 2025
Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
Rolex Renews Long-Term World Sailing Awards Partnership
November 24, 2025
Swiss luxury watch maker Rolex has renewed its partnership with The World Sailing governing body. The…
Fendi Releases Music Video With Brand Ambassador Bang Chan
November 5, 2025
Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Dunhill Backs China’s Westbund Art & Design
September 24, 2025
Dunhill is all set to back China’s leading art fair Westbund Art & Design, which will…
