Luxury

Louis Vuitton Seals Celebrity Endorsement From Blackpink’s Lisa

July 26, 2024

Following  the release of “Rockstar”, her latest single earlier this month, Blackpink’s Lisa has joined the likes…

Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

July 10, 2024

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…

Wedgwood Makes Xiao Zhan Its First Global Ambassador

June 13, 2024

Focusing on China for growth, high-end English homeware brand Wedgwood has made Chinese entertainer Xiao Zhan…

Luxury Skincare Brand La Mer Banks on Jay Chou Endorsement

May 8, 2024

Estee Lauder owned luxury skincare and beauty brand La Mer has tapped on the timeless popularity of…

Bottega Veneta Signs On Two Thai Actors As Celebrity Endorsers

April 9, 2024

Italian luxury brand Bottega Veneta have announced Thai actors Jirawat Sutivanichsak (Dew) and Kanyawee Songmuang (Thanaerng) as its…

French Luxury House Celine Scores An Endorsement Deal With NewJeans’ Danielle 

March 27, 2024

French luxury house Celine has made Danielle of K-pop sensation NewJeans its newest global brand ambassador. …

Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser 

February 20, 2024

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador.  …

Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market

January 5, 2024

American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…

Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE 

December 22, 2023

Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…

Rolex Renews F1 Aussie GP Title Sponsorship Deal, Boosts Spending In Asia 

December 1, 2023

Swiss luxury watchmaker Rolex renews its sponsorship deal with the Australian leg of the Formula 1…