Luxury

Coach Hits The Books With Shan Yichun’s Endorsement

February 27, 2026

Coach has made Chinese singing sensation Shan Yichun its latest global brand ambassador.  The 25-year-old idol…

Acqua di Parma  Makes Wang Anyu Its Celebrity Endorser In China

February 10, 2026

In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…

Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador

January 14, 2026

Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador.  The 24-year-old who first…

Chanel Scores BTS Jung Kook’s Global Endorsement 

December 19, 2025

Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…

Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador  

December 9, 2025

Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…

Roger Vivier Expands K-Pop Yeji’s Endorsement 

December 3, 2025

French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…

Rolex Renews Long-Term World Sailing Awards Partnership

November 24, 2025

Swiss luxury watch maker Rolex has renewed its partnership with The World Sailing governing body.  The…

Fendi Releases Music Video With Brand Ambassador Bang Chan

November 5, 2025

Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…

Loewe Secures A Brace Of Celeb Endorsements In China 

September 30, 2025

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…

Dunhill Backs China’s Westbund Art & Design 

September 24, 2025

Dunhill is all set to back China’s leading art fair Westbund Art & Design, which will…