Logistics

Outlier Deal sees Shipping Firm Pump More Cash into Table Tennis

March 1, 2017

Chinese shipping firm Seamaster is an almost unheard of company, but it's emerging as a regular backer of international table tennis. But what are its motivations?

More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles

July 15, 2016

The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

DHL Partners Chinese Super League (CSL)

July 30, 2014

Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

Sponsorship Boost Beckons For MSL Champions Lions XII

July 4, 2013

Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…

Businesses Rally Behind Asia's Urban Poor

September 3, 2009

Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…