December 13, 2022
Ahead of the World Cup final, Indonesia-based logistics company J&T Express has announced Argentinesuperstar Lionel Messi as…
March 3, 2021
Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…
October 2, 2020
Qatar-based logistics company GWC has become the first regional sponsor of the 2022 FIFA World Cup…
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
April 24, 2017
After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…
March 21, 2017
Ahead of the 2017 KL SEA Games, Malaysian basketball has scored a brace of lucrative private sponsorship deals to bolster its preparations.
March 15, 2017
Sponsorship for the 29th SEA Games and ASEAN Para Games (KL 2017) has reached 84% of the US$18m target on the back of its latest sponsorship deal.