Logistics

FedEx Clinches Chennai Super Kings Deal

January 6, 2025

Logistics giant FedEx has clinched a multi-year sponsorship deal with much heralded T20 team Chennai Super…

SailGP Continues Securing Major Sponsorship Deals

November 21, 2024

Sail GP has sealed partnerships with two of the world’s biggest brands for its respective categories. …

Challenger Logistics Brand Punts On Messi’s World Cup Swansong

December 13, 2022

Ahead of the World Cup final, Indonesia-based logistics company J&T Express has announced Argentinesuperstar Lionel Messi as…

DHL Scores Landmark Deal With IPL’s Mumbai Indians

March 3, 2021

Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…

Local Logistics Firm GWC Backs 2022 FIFA World Cup In Qatar

October 2, 2020

Qatar-based logistics company GWC has become the first regional sponsor of the 2022 FIFA World Cup…

Logistics Giant DHL Continues To Back Indian Super League (ISL)

November 3, 2019

DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…

FedEx Partners BBC In Latest Branded Content Deal

October 8, 2019

FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Port Operator Props up Filipino Golf With The Potential For Brand Expansion

April 24, 2017

After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…