Li Ning

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.

ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY

March 31, 2015

The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia

June 26, 2014

Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.

LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)

July 18, 2013

One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Li Ning signs endorsement deal with Wade

October 11, 2012

Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Li Ning praises Chinese basketball as it renews sponsorship

June 15, 2012

Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.

Li Ning to focus on badminton in as it enters India

March 29, 2012

Chinese sporting equipment and apparel brand, Li-Ning, entry into the market in India is likely to see the brand quickly pick up a few major sponsorships to spearhead…