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Li Ning
Brand Curry Guns For Li-Ning Longevity
June 2, 2026
Chinese sporting giant Li-Ning has struck a much anticipated sneaker deal with NBA icon Stephen Curry…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Li Ning Continues Backing Malaysia’s Sepak Takraw League
September 3, 2020
Malaysia’s Sepak Takraw League (STL) has received a timely boost ahead of it upcoming season, which…
Chinese Sponsors Face Backlash In India’s Sporting Scene
June 19, 2020
Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia
August 23, 2019
Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
Li Ning Ousts Yonex With Srikanth Kidambi Endorsement
January 15, 2019
Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.
Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China
June 6, 2017
With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.
New Indian Boxing Event Punches Above Weight On The Sponsorship Front
July 12, 2016
The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…
