Japan

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Myanmar Open Gets A Makeover With Japanese Collabs

November 11, 2015

Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.

Spotify Set To Battle Apple Music In Asia

October 20, 2015

Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…

Mazda Poised For La Liga Title Sponsorship

October 13, 2015

Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.

After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market

September 9, 2015

Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.

BuzzFeed Dives Into Japan With A Local Partner In Tow

August 19, 2015

American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…

Japan Airlines (JAL) Banking On Global Sporting Partnerships

August 7, 2015

World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.

FINA Checks In With ANA

July 2, 2015

All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…