Japan

BuzzFeed Dives Into Japan With A Local Partner In Tow

August 19, 2015

American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make its foray into…

Japan Airlines (JAL) Banking On Global Sporting Partnerships

August 7, 2015

World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.

FINA Checks In With ANA

July 2, 2015

All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape

March 11, 2015

With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…

Toshiba Renews Rugby World Cup Deal

February 9, 2015

Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…

Relative Unknowns from Japan Emerge as Sponsors Across Asia

January 28, 2015

It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.