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Sumo The Unconventional Route As McLaren Grapples For Japan
January 12, 2017
Sumo and sports cars are an unlikely pairing but British car maker McLaren, a challenger brand in Japan, has broken new ground with its sponsorship of Masakatsu Ishiura,…
Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy
December 12, 2016
With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.
Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content
December 8, 2016
After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.
Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football
October 26, 2016
Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.
Japan Airlines Tees Up For The First PGA Tour Tournament In The Country
October 19, 2016
Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.
K-Pop Peace Concerts To Travel Around The World In 2017
September 23, 2016
World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.
Vice Media Strikes Key Japanese Telco Partnership
September 15, 2016
The world’s fastest growing youth media company Vice is revving up its game in Japan’s mobile entertainment landscape.
WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
McDonald’s Japan Shares Leap As It Partners Pokemon Go
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
