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Japan
K-Pop Peace Concerts To Travel Around The World In 2017
September 23, 2016
World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.
Vice Media Strikes Key Japanese Telco Partnership
September 15, 2016
The world’s fastest growing youth media company Vice is revving up its game in Japan’s mobile entertainment landscape.
WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
McDonald’s Japan Shares Leap As It Partners Pokemon Go
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business
July 27, 2016
McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
Toho Bets On Pokemon Go Hype For Upcoming Movie Release
July 15, 2016
Major Japanese film producer, distributor and exhibitor Toho is banking on the global craze for the Pokemon Go augmented reality game to fuel demand for the popular animation…
INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia
July 13, 2016
Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
