Japan

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Twitter Live Streams Formula E In Japan

March 1, 2018

Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

CJ Entertainment Pushes Global Agenda

September 17, 2017

South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

Japanese Investment Giant Pitches In With World Baseball Classic

February 27, 2017

Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…