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Japan
Men's Skincare Brand Breaks Out Of Japan With PSG
June 21, 2019
Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Tokyo 2020 First To Feature Official Anime Short
June 13, 2019
Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!
May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
TikTok Spotlight Uncovers Asian Indie Musical Acts
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
Japanese Insurer Meiji Yasuda Continues Backing J-League
January 2, 2019
One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.
Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal
December 18, 2018
British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.
Shiseido Leverages On Naomi Osaka's Popularity
November 24, 2018
Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.
Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
Beleaguered Toshiba Poised To Sell Rugby Team In 2020
November 16, 2018
Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.
