Japan

Japanese Insurer Meiji Yasuda Continues Backing J-League

January 2, 2019

One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.

Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal

December 18, 2018

British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.

Shiseido Leverages On Naomi Osaka's Popularity

November 24, 2018

Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.

Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal

November 20, 2018

Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.

Beleaguered Toshiba Poised To Sell Rugby Team In 2020

November 16, 2018

Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.

Tag Heuer Goes Retro Manga For Recent J-League Campaign

October 18, 2018

With the 2018 J-League season heading towards its climax, the league’s official timekeeper Tag Heuer has activated an Instagram-driven campaign to allow fans to win match tickets.

Twitter Live Streams Formula E In Japan

March 1, 2018

Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.