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Japanese Arm of Boston Consulting Group Backs Tokyo 2020
November 17, 2019
Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…
Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup
September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
Blockchain First: Superbloke Game Raises Profile With Manchester City
August 27, 2019
South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings
August 27, 2019
Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b
August 21, 2019
Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.
Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors
August 7, 2019
The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.
Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers
July 31, 2019
Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court
July 4, 2019
Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.
Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020
July 2, 2019
The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
