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Japan
Gatsby Maintains 'Emerging Talent' Sponsorship Strategy
October 1, 2020
The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
Japan To Launch Women’s Pro Football League Next Year
June 5, 2020
In a boost for women’s football, the Japan Football Association (JFA) has announced plans for the…
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
Japanese Government Keen On Growing Esports Industry
March 31, 2020
The Japanese government is set to team up with game companies and legal experts to formulate…
Tokyo 2020 Postponed Following International Pressure: Sponsors React
March 28, 2020
With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…
Despite Coronavirus Turmoil, F1 Teams Score Asian Deals
March 14, 2020
Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…
Study: Japan’s GDP To Drop By 1.4% If Tokyo 2020 Is Cancelled
March 11, 2020
Cancelling this summer’s Tokyo 2020 Olympic Games because of the COVID-19 outbreak would see Japan’s annual…
COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar
February 29, 2020
There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…
