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Japan
Matsuyama’s Win Could Be Worth Up To US$600m In Endorsements
April 15, 2021
Japanese golfer Hideki Matsuyama’s recent landmark triumph at the US Masters should be the catalyst for…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
Tokyo 2020 Tipped To Be The Most Expensive Summer Olympics
December 4, 2020
Organisers of the postponed Tokyo 2020 Olympics are estimating that the event’s delay will cost US$1.9b,…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
Gatsby Maintains 'Emerging Talent' Sponsorship Strategy
October 1, 2020
The male grooming products industry is set to hit US$60 billion this year and Japanese brand Gatsby…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
Japan To Launch Women’s Pro Football League Next Year
June 5, 2020
In a boost for women’s football, the Japan Football Association (JFA) has announced plans for the…
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
