Japan

Nissan renews major stadium deal for three years

September 26, 2012

Japanese car manufacturer Nissan has been reported to have extended its major sponsorship of the International Stadium in Yokohama.

Casio back emerging Japanese drifter

June 21, 2012

Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock â€“ Kumho…

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…

Nike signs ambassador deal with Japanese MMA fighter

February 22, 2011

Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…

McDonalds remains sumo sponsor despite scandal

February 14, 2011

Despite losing significant sponsors and media partner following the 2010 match-fixing scandal, sumo wrestling in Japan has retained McDonalds as a major sponsor.

Sponsors Plan Return to Sumo After Baseball Betting Scandal

August 27, 2010

Sponsors are returning to sumo wrestling after abandoning the sport amid a national betting scandal.

McDonald's Japan Stands by Sumo Wrestlers

July 14, 2010

McDonald's Japan will continue providing prize money for Sumo tournaments despite widespread withdrawal of sponsorship from other firms. McDonald's plans to provide prize money for the upcoming Nagoya…