Japan

Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori

November 19, 2013

World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.

Hello Kitty Goes Bubbly

November 13, 2013

The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.

Glay Collaborate With Capcom’s Cross x Beats

September 23, 2013

Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…

Manda Fermentation Secures Red Devils Deal

September 13, 2013

One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Suzuki Becomes Serie A’s Torino FC Official Sponsor

August 26, 2013

Japanese based motoring multinational, Suzuki, has recently concluded a season long partnership deal with Torino FC.

Rakuten joins Toyko 2020 Olympics Bid

August 13, 2013

Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.

ANZ sponsors Japanese baseball tour

February 7, 2013

Australian and New Zealand bank, ANZ has expanded its sponsorship program in Asia, signing as the sponsor of the Australian National Baseball team when it tours Japan at…

Manchester United signs Japanese paint sponsor

January 21, 2013

English Premier League club, Manchester United has continued to sign new sponsors from Asia, the latest deal being with Japanese paint manufacturer, Kansai.

JAL becomes Tokyo 2020 bid partner

November 12, 2012

Tokyo's bid to host the 2020 Olympic and Paralympic Games has signed its second airline partner with Japan Airlines (JAL) becoming the seventh official bid partner.