November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
November 13, 2013
The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
September 13, 2013
One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.
September 11, 2013
Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.
August 26, 2013
Japanese based motoring multinational, Suzuki, has recently concluded a season long partnership deal with Torino FC.
August 13, 2013
Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.
February 7, 2013
Australian and New Zealand bank, ANZ has expanded its sponsorship program in Asia, signing as the sponsor of the Australian National Baseball team when it tours Japan at…
January 21, 2013
English Premier League club, Manchester United has continued to sign new sponsors from Asia, the latest deal being with Japanese paint manufacturer, Kansai.
November 12, 2012
Tokyo's bid to host the 2020 Olympic and Paralympic Games has signed its second airline partner with Japan Airlines (JAL) becoming the seventh official bid partner.