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ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game
July 25, 2014
The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.
INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game
July 25, 2014
The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.
INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort
July 3, 2014
More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.
Uniqlo Partners ITF across its Disability assets
June 20, 2014
Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.
Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series
June 18, 2014
Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.
Bridgestone fulfils ASN 2014 prediction with IOC Partnership
June 13, 2014
Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).
Twitter Set For Growth In Asia-Pacific
May 28, 2014
Twitter's global user base is forecast to increase by almost 25% this year, with the greatest growth likely to come in emerging markets, according to the latest eMarketer…
Gaming Leads Korea’s Soft Power Exports
April 16, 2014
Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.
Nissan Drives Into UEFA Champions League Partnership
April 9, 2014
Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…
Kim Soo-hyun Endorses Hana Bank
March 26, 2014
The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…
