Japan

Adidas Scores Brace With JFA Kit Deal

November 12, 2014

The Japan Football Association (JFA) has renewed its kit sponsorship deal with global sportswear and equipment giant Adidas.

Nissan Endorses FIA Global Road Safety Programme

October 7, 2014

The FIA, international motorsport's governing body, has sealed a partnership with Nissan to promote road safety across the world.

Turkish Airlines Partners Japanese Basketball League

September 29, 2014

The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Motul Title Sponsors MotoGP’s Japanese Race

September 11, 2014

French oil and lubricants brand Motul has secured title sponsorship of the Japanese leg of the MotoGP World Championship.

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

Uniqlo Partners ITF across its Disability assets

June 20, 2014

Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.