July 20, 2016
Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.
June 14, 2016
Two hundred new international air routes will surge out of China in 2016*... and with 14 international airlines of Chinese origin (not including cargo), could XiamenAir's recent sponsorships…
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
May 24, 2016
With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
May 3, 2016
Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.
February 10, 2016
The Indonesian government’s plan to open up the local film industry to foreign direct investment has received overwhelming support from the industry’s professionals.
January 29, 2016
Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…
January 18, 2016
Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.
December 23, 2015
With the emergence of online video content as a legitimate form of entertainment across the Asean region, homegrown YouTube creators are becoming celebrities in their own right as their…