Indonesia

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy

November 6, 2015

A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

Spotify Set To Battle Apple Music In Asia

October 20, 2015

Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…

Indosat Hedges On Exclusive European Football Content To Usurp Telkomsel & XL Axiata

September 21, 2015

Indonesian telco Indosat has sealed official telecom partner deals with three of Europe's club football giants - Arsenal, Barcelona and Inter Milan. The undisclosed, two-year deals will deliver…

Bon Jovi Asian Tour is Livin' on a Prayer

September 18, 2015

American rockstar Jon Bon Jovi has toured Asia in the past, but it seems this time he's tripping up on social taboos and letting down fans unexpectedly.

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?

June 8, 2015

With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…

Scandal Plagued FIFA Bans Indonesia From International Football

June 4, 2015

The Asian Football Confederation (AFC) has confirmed Indonesia's ban from all international football, including next week's 2018 World Cup qualifiers.