October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
September 6, 2017
Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…
August 25, 2017
The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…
June 28, 2017
After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…
June 23, 2017
The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…
June 2, 2017
T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.
May 23, 2017
The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…
May 12, 2017
The Allahabad High Court has issued a notice to the Board of Control for Cricket in India (BCCI), Sony Pictures Network and a pan masala manufacturing company for…
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
April 14, 2017
American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…