Indian Premier League (IPL)

IPL Dazzles With VR Treatment

January 22, 2018

Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.

The Rise and Rise of Digital Billboard Replacement Technology

October 3, 2017

Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…

Brand IPL Continues to Climb: Hits US$5.3b

August 25, 2017

The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…

Major Handset Players Battle For IPL Title Sponsorship

June 23, 2017

The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…

Gujarat Lions Sponsor In Hot Soup

May 12, 2017

The Allahabad High Court has issued a notice to the Board of Control for Cricket in India (BCCI), Sony Pictures Network and a pan masala manufacturing company for…