Indian Premier League (IPL)

Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal

November 29, 2018

B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

IPL 2018 Sees 45% Spike In Paid Media Partners

May 29, 2018

Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

HP Rejigs Indian Sponsorship Strategy With RCB Deal

March 27, 2018

Breaking out of a surprisingly small sponsor category, personal computing brand Hewlett Packard (HP) has secured a partnership with one of the leading teams in the upcoming Indian…

Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth

March 23, 2018

The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…

Is The Gloss of South Asia's T20 Leagues Scratching Off?

March 20, 2018

Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.