Indian Premier League (IPL)

Pasona FIG

Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit

March 27, 2020

Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…

IPL Braces For US$600m+ Revenue Loss If Cancelled

March 18, 2020

The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…
IPL 2019

BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard

March 7, 2020

The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
IPL 2019

IPL Continues To Be Asia’s Biggest Sporting Property With US$6.8b Valuation

October 1, 2019

The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…
Vivo IPL

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
IPL wedding singer rajasthan royals

What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!

March 27, 2019

The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
Kings Punjab XI IPL 2019

IPL’s Kings XI Punjab Desperately Scrambles For A Title Sponsor

March 21, 2019

With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.
Hotstar

Video Streamer Hotstar Finally Ramps Up Its Original Content Slate

March 12, 2019

Fox's Indian streamer Hotstar is building on its homegrown original content offerings, including local remakes of BBC shows The Office and Criminal Justice.
CSK 2018

CSK Pockets Deal With South Indian Liquor Maker

February 23, 2019

Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
Datapowa IPL ROI

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…