Indian Premier League (IPL)

chinese smartphone increase marketing india

Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend

July 24, 2020

Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…

Chinese Sponsors Face Backlash In India’s Sporting Scene

June 19, 2020

Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…

IPL 2020 Force Majeure; Likely To Be Postponed

BCCI Poised To Invoke Force Majeure As IPL 2020 Season Looks Bleak

April 8, 2020

For the BCCI, the odds of IPL 2020 season happening this year is getting bleaker by…

Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit

March 27, 2020

Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…

IPL Braces For US$600m+ Revenue Loss If Cancelled

March 18, 2020

The Indian Premier League (IPL) could be facing a loss of over US$600m of revenues if…

BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard

March 7, 2020

The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…

IPL Continues To Be Asia’s Biggest Sporting Property With US$6.8b Valuation

October 1, 2019

The total value of the Indian Premier League (IPL) has increased by 13.5 per cent from US$5.9 billion to US$6.8 billion in 2019, according to a report from…

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!

March 27, 2019

The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.